As U2 arrive in Sheffield for their sell out 360 Tour at the Don Valley Stadium.
The enormous Meadowhall Shopping centre in Sheffield - arranges for U2 2 to play throughout the day knowing they will pull in a large crowd and attain valuable business for there surrounding amenities. they even go to the extreme of building a 360 stage like area located in the Oasis entertainment area, and gives use of the massive LED TV screen to play visuals effects. The crowd in the afternoon reach a staggering 20,000 U2 fans. The shopping centre management invite the BBC and ITV news for a morning visit whilst all is quite and the band agree to perform a song and answer questions.
The band perform 4 sets throughout the day seeing screaming fans arrive in their drones. BBC and ITV broadcast the interviews of U2 2 both on the radio and TV, running stories throughout the rest of the evening. The shopping centre reports footfall was through the roof seeing a 25% increase that day. After the band's performance fans queue up to have their pictures taken and autographs signed. U2 2 then arrive at the Don Valley Stadium for VIP meal, gift showering, and a birds eye view of the concert courtesy of Live Nation - the U2 360 tour majority sponsor.
'The Star newspaper' reports:
U2 tribute band brought in Magnificent crowds U2’s tribute band, aptly named U2-2, brought in the crowds to Meadowhall Shopping Centre yesterday, in the build up to the legendary band’s sell-out gig at Don Valley Stadium: the penultimate night of the European 360 degree tour.
Fans flocked to Meadowhall to hear the tribute band, billed on the recent Blackberry 360 nationwide tour. The tribute band, headed by local lads Frank and Luke wowed the crowd with U2’s international acclaimed hits including Beautiful Day; I Still Haven't Found What I'm Looking For and With or Without You.
Kate Allatt, Business Development Manager at Out of Town Leisure Group Ltd , which owns The Lounge Restaurant, Mamma, Amalfi & The French Café restaurants in the Shopping centre commented: “We served 25% more customers yesterday as U2 pre-concert goers and fans visited Meadowhall to enjoy a bite to eat, while enjoying the music and listening to the next best thing! restaurant favourites including Zizzi, Pizza Express and Mamma Amalfi offered prime seats for watching U2-2, and it was great to be part of the action.”
Richard Pinfold, Head of Marketing at Meadowhall, said: “U2 was a hit at Meadowhall! We were delighted to welcome U2 fans from across the globe to the Centre. The global rock stars’ tribute band, U2-2, ensured shoppers enjoyed the ultimate U2 retail day ahead of the concert at Don Valley last night.